Of course "looks" are subjective, but I think they look like any other scope. Check out the pictures from the two matches we've had so far, you'll see a bunch of stuff, including several BSA's, both 24x & 32X.
They're plenty clear for what we're doing. Some like around 20-24X, some like 28-32X. For very few extra $$ you can go bigger and them dial it back if lower power works better for you. Pretty hard to go bad wrong for well under $100 delivered.
Read all the threads in the rimfire section since about mid-November. You'll be able to come to a decision you'll be comfortable with.