OK! I know there are a lot of you who may say wrong decision. I purchased the Hornady AP press for several reasons. The first of which is the bullet rebate. My press cost about $375.00 from Midsouth Shooters Supply. The retail price on the bullets I am getting is $300.00 (1,000 45 Cal bullets for 21.95 shipping/handling). So, basically my press costs about $100.00 after I get the 1,000 "free" bullets. Second, Hornady now has a good case feeder that is more economical than the "blue" case feeder when you factor in everything you need for 5 different calibers (9mm, 38 Spc, 40 Cal, 45 Cal, and .223 Rem) that I will be reloading. Third is the Hornady bushing setup that allows for quick die changes without a lot of costs. Your dies screw into the Lock-n-Load bushing and you setup the press. The dies never leave the bushing. Just pop out the die/bushing setup and pop another caliber in. There are other reasons for me going Red instead of blue but I don't have time right now to go into all of them. I just figured that it was more economical to go Red to get the same job done that I would get if I had gone Blue. Now, let's hear from the "Blue".